Spotted on London Underground: Mooncup
Have you been travelling on the London Underground recently? You may have spotted our brand-new campaign!
Love letters to Mooncup
Picture this: you’re standing on a platform, waiting for your train, and you spot a poster and start reading — it’s a break-up letter from a vagina to a tampon. Yes, you read that right. “Dear tampon, there is no easy way to tell you this… it is over. I am breaking up with you.”
From a full page break-up letter to a bride wearing her Mooncup® on her wedding day, our new campaign has stopped Tube passengers in their tracks as they read the real-life testimonials that inspired the campaign.
Read the stories behind the posters here...
Eva
Eva wore her Mooncup® under her white wedding dress. She later told us “it was the second heaviest day and I danced until the morning. And yes still the best terms with my cup!”
Fran
Fran tackled her ultra marathon on her period wearing her Mooncup® Beginner the whole way around.
Libby
Libby broke up with her tampons and wrote the most amazing break up letter. She’s now in a beautiful relationship with her Mooncup®!
Ashley
According to Ashley, her Mooncup® Beginner is so good she forgets she’s on her period.
Aimee
You know the feeling she’s talking about. No longer a problem with our breathable organic cotton.
Grace
After trying our organic cotton tampons, Grace is no longer dealing with that itchy feeling caused by mainstream period care.
Happily ever after
We were so inspired by Eva's story, we got a bride of our own.
Head over to our TikTok to watch our Mooncup® bride!
Watch now
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